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A family
business founded
in 1846

for over 170 years, WE HAVE made and supplied boxes that contain and deliver moments OF LOVE, ANTICIPATION, EXCITEMENT AND INTRIGUE. We pay homage to THE PRECIOUS NATURE OF THE BOX CELEBRATING ITS SENSE OF RITUAL AND CEREMONY.

WHERE IT ALL BEGAN

Potters was founded in 1846 supplying “aids to modern window dressing” to “tobacconists, confectioners, bakers, restaurateurs and those desirous of effecting attractive window & counter displays.” With the threat of the Second World War looming, Walter Fone and Charles Rowley, longstanding Potters’ salesmen who had joined the firm aged 16 in 1921, acquired the Potters name and continued to trade in London despite the backdrop of the Blitz.

“WE UPHOLD STANDARDS
SET BY OUR FOUNDING PARTNERS
OVER 170 YEARS AGO”

MARK FONE, DIRECTOR

The business survived the war, with both Fone and Rowley offering their services to the RAF as well as managing their new business res-ponsibilities. Gradually, the business expanded its offering into shopfittings and packaging with a focus on the jewellery trade. With post war success came expansion into St John’s Street in London, near Hatton Garden. A nationwide sales team was established and in 1973 we established a central warehouse and office facility in King’s Lynn, Norfolk, from where we continue to operate today.

Continued family involvement has created a strong benchmark of how we like to serve our customers around the country, providing expert advice to ensure their chosen packaging truly elevates their products. We have worked closely with our main UK manufacturing partner for over two decades. In 2019, that partner became part of our family as Potters Box Makers, giving us opportunity to further develop crafted, innovative and sustainable English packaging solutions. The combined Potters family now provides more than 500 years of experience and knowledge.

AN ETHOS OF QUALITY AND RESPONSIBILITY

We’re very proud of our roots, history and combined experience in making and supplying packaging and shopfittings for jewellers, department stores, assorted brands and smaller high street and online retailers. We continue to evolve as a company while holding the business's original ethos of delivering quality and ceremony firmly in place.

Today, we source many products and raw materials within the UK and make sure to source responsibly if we need to go further afield. We also make sure all our components are as environmentally friendly as possible, so you can be assured each of our products comes from a good place.

A BRAND FOR TOMORROW

With over 170 years of rich history behind us, our focus is on our future as a proud UK manufacturer. We are using our vast experience to ensure Potters remains an unrivalled box maker and packaging adviser, identifying solutions that people trust to promote their brand, sell their products and create unforgettable packaging experiences for their customers.

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